President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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Encouragement Within Training

Motivational Support in Training - How to Use it to Your Advantage? Sometimes the best way to encourage people is to use what they already know and have confidence in. By offering your support and encouragement during tough times you reinforce the skills they already possess, allowing them to move on with their life with more confidence than before. The key is to be able to offer what they need and find ways of reinforcing these things when they are low. Here are some tips on how to support and encourage your training colleagues during tough times.

Do something constructive - Many managers and trainers sit on the sidelines during the heat of a training session. While watching others do their thing, why not do your part by participating yourself? It's important to be a catalyst in helping others, and by helping them, you reinforce their success as well.

Be observant of the training environment - When environments get tense, it is easy to turn inward. However, this would only compound things as training partners become fearful of one another and don't communicate. By being observant of the training room environment, you can identify when flare-ups may occur and what they may mean for the overall trainee morale. It's important to make adjustments so as not to cause alarm to people who work together. If you notice a pattern, make sure you address it so everyone remains calm.

Keep all options open - It's okay to think that employees might rebel against you during times of high stress, but you must remain firm. Avoid pointing fingers or assigning blame. If employees are uncomfortable or blame you for their own lack of success, they will likely rebel even more. Rather, let them know that you understand their situation, but that you have no choice but to try harder as a team to get them back on track.

Work hard together - When employees feel valued, they will want to do the same things they always have. If this occurs, everyone succeeds. If employees are encouraged to communicate their ideas and concerns, good results will follow. The best training is when employees see the rewards for their efforts.

Be flexible - Everyone keeps changing throughout the course of their careers. This is why good training is essential. Even if something doesn't work out exactly right the first time, it usually does. Allow your employees to reevaluate your training sessions based on what actually accomplished results.

It's okay to take a step back - Even when things look bleak, you must resist the temptation to pull back. Doing so could lead to resentment toward you and others. Remember that everyone has the ability to learn from their mistakes and move on. If a session doesn't go as planned, leave it be. Determine what the next step should be and move on.

You must provide appropriate feedback - When employees are motivated, they usually know what is expected of them. However, you must provide the proper feedback. If your employees are not doing a good job, discuss what needs to be done. Encouragement within training can come when you let your employees know what is expected. Proper feedback is vital when you hope to see significant improvement in your employee's performance.

Training sessions should not be about blame - It's okay to lay blame with a training session. However, employees need to understand why they didn't do a good job. If they don't understand why they didn't do a good job, they won't feel motivated to try again. If blame is laid, it must be clear that the employee must change or something else must be done.

Encouragement within training can come when you offer constructive criticism. When an employee is motivated, they will try to do better. This is where you should give praise when they are doing well. Be sure to give praise and help when needed, but don't direct them. Just be there to help and give encouragement when they need it. The employee needs to feel that their work is not only being reviewed, but that they are also being helped.

Encouragement within training can occur when there is a reward. When an employee is doing well in training, they might be offered a small bonus or some other form of reward for their efforts. Encourage this as much as possible. Make sure they know this will help them do even better. This isn't about rewarding only on a success - they need to know this will encourage them to continue to do the best they can. Employees want to do their very best, but if they are discouraged from furthering their career, they are likely to quit - which is the last thing you want.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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